‘Don’t make ads, make TikTok’ – Introducing TikTok For Business

Posted by - June 25, 2020

As the young discovery app looks to build its brand at scale among a wider audience, TikTok For Business is an integral component of its empire-building strategy, drawing attention to its advertising products as brands stray away from its competitors. On TikTok, marketers can tap into the unique opportunities that can only be found on TikTok

Google shifts rules for political ads, pressuring Facebook

Posted by - November 25, 2019

Google’s tightening of its political ad policy could help reduce the spread of misinformation on election campaigns, but at a cost for lesser-known candidates. The move by Google placing restrictions on how advertisers can target specific groups of voters also adds to the pressure on Facebook to modify its hands-off policy on political ads. Google