In a bid to take on Facebook and Snapchat, Twitter has announced to bring Stories-like vertical format, full-screen ads to its Fleets feature for the first time. Fleets are disappearing tweets that sit in a row at the top of users’ Twitter handles on smartphones. “Fleet ads are full-screen billboards for advertisers. Appearing in between
Facebook recently said that it is adding podcasts and “live audio rooms” in a push to get people talking and take on the fast-growing audio-based app Clubhouse. “We think a lot of magic happens at the intersection of audio formats, as well as at the confluence of text, audio and video,” Facebook app chief Fidji
The COVID-19 pandemic has significantly impacted the way people live, connect, shop and discover. This is more evident during Ramadan, a period of introspection and celebration for nearly two billion people. During Ramadan, people want to come together, whether virtually or socially distanced, to share the joy with loved ones. To better understand the behaviours
Social media giant Facebook has shut multiple accounts belonging to Ugandan government officials accused of seeking to manipulate public debate ahead of elections scheduled to be held on Thursday. Facebook’s head of communication for sub-Saharan Africa, Kezia Anim-Addo stated in an email to the news agency AFP that the company had removed “a network of
Apple and Facebook are going to need each other in the long run, because billions of people want their social media apps to work well on their phones and tablets. But first, the two California tech giants need to settle a brawl that’s playing out in newspaper ads, industry meetings and potentially federal court. Facebook
According to a report from the Financial Times, Facebook-backed cryptocurrency Libra could launch in January. More interestingly, the Libra Association, the consortium created by Facebook, could scale back its ambitions once again. When it was first unveiled, the Libra cryptocurrency was supposed to be a brand new currency tied to a basket of fiat currencies
Social Media giant, Facebook, has announced the opening of its newest office in Lagos, as part of its continued commitment and ongoing investment in Africa. Facebook said that the coronavirus pandemic has users flocking to its services while it undermines ad revenue on which the world’s biggest social network depends. In a statement recently, Facebook
Facebook’s virtual wallet for yet-to-be-minted Libra digital coins was renamed “Novi” on Tuesday. The rebranding replaces the original name of “Calibra” for the Facebook digital wallet which would work with the planned virtual currency. The Novi digital wallet set to launch when Libra coins debut promises to give Facebook opportunities to build financial services into
Africa stands on the precipice of emerging technologies and innovation in response to decades of hardship and frustration. Amongst those innovations are those in the AI sphere, with African developers and innovators finding unique and lucrative ways to make the lives of clients and customers easier. Here are 5 ways AI is being used from
Facebook is taking a strong stance on adverts that reference the coronavirus outbreak and this is their way of reducing misinformation and fears about the deadly virus. Facebook plans to simply ban ads that talk about it if they vow to cure or prevent the virus or try to create any sense of urgency about
