WPP and TikTok announce global agency partnership

Posted by - February 5, 2021

WPP and TikTok announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognising the significant opportunities for brands that both short-form video and digital content continue