Apple has appointed Teju Ajani as Managing Director for Nigeria a position, she resumed the function this month.
Before her Apple appointment, Ajani was Google’s Nigeria head for Android from April 2018 to March 2021.
In February this year, there was Apple advertisement for the country lead role in Nigeria. Ajani has the position now and will oversee sales and business development in the country.
She comes on board with a wealth of experience. She is known to have represented global tech giants in Nigeria and on the African continent. She has over twenty years of experience as a software engineer.
Ajani has held various leadership positions in YouTube as Head of Content Partnerships in sub-Saharan Africa, and Oracle as Principal Product Manager.
For Apple, the move to set up an office in Nigeria is seen as a bold one since a recent study shows that less than 10% of Nigerians use Apple’s iOS. The country is dominated by Android products.
Meanwhile, there is no Apple office on the continent, only reseller stores in South Africa.
This makes Ajani Apple’s first Africa top-executive employee for the first office on the continent.
This move is a similar one made in India in 2018. Apple’s presence in India saw the country’s iOS market grow since 2018.
Tech experts and other stakeholders are watching to see how Apple products will fare in Nigeria after the setting up of an office.
Techcrunch, at first of 2021, reported that Apple had its greatest quarter in India in This autumn 2020 as the corporate’s market share doubled to 4%. In the meantime, the newest growth is that Apple is about to begin manufacturing iPhone 12 within the nation.
With this appointment, it stays to be seen if Apple merchandise — iPhones, iPads, and Macbooks — will achieve extra traction in Nigeria, as in India, regardless of its financial peculiarities. Maybe, Nigerians also needs to count on an official Apple retailer, which might be the primary in Africa.