TikTok partners with MACRO to launch Black Creatives incubator program

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TikTok has unveiled an incubator program that will invest in and support emerging Black creators and music artists on the platform.

TikTok’s Black Creatives program is a three-month initiative that will be aimed at developing 100 talented Black creators and music artists, helping to open doors for them to reach new heights in their careers.

The program will offer resources including motivational town halls with successful Black entrepreneurs and celebrities, to community-building forums and educational events with TikTok executives.

“Black creators on TikTok have been a driving force for our community, from starting trends to fostering connections to introducing new ways to entertain and inspire others, and we’re committed to continuing to elevate and amplify their voices,” TikTok said in a blog post.

The company added that the program will further grow and develop an already flourishing Black creative community on its TikTok platform.”

For this program, TikTok has partnered with MACRO, a multi-platform media company representing the voice and perspectives of Black people and people of colour, to create a grant for a select group of creators and music artists. The funds can be applied toward educational resources, production equipment, and other creative content development tools.

MACRO will also advise on the selection of speakers, programming content, and professional and business-building opportunities for creators.

“We are thrilled to partner with TikTok to identify, uplift and support Black creators. The Black creator community on TikTok is at the forefront of driving culture and sparking trends, and MACRO is proud to help amplify and showcase their immense talent” said Stacey Walker King, MACRO Chief Brand Officer.

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