Despite the myriads of ads shown in users feeds, Twitter is testing a new place to show ads to meet the insatiable needs of advertisers.

This time around, ads will be placed right in the middle of conversations.

The new ad format is being on iOS and Android, and you’ll see ads after the first, third, or eighth reply to a tweet if you’re in the test, according to Bruce Falck, Twitter’s revenue product lead.

He shared a GIF of what the new in-conversation ads look like:

 

Some critics and users have expressed misgivings about how over flooded the platform will be with ads at every nook and cranny.

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